While it’s always the best option to leave content creation to the professionals of the sort, there are always those who would want to do things on their own. May it be for reasons of cost, or reasons of absolute control, or whatever other reasons, it’s best for them to know what content creation tools they can use and learn how to use them. Let’s classify them in categories.
Video Editing
We have already discussed in a previous article, the importance of adding videos to your content. Here are the best three tools to use when it comes to editing what your site will show, as well as your social media accounts:
a) CapCut
This app features templates specially designed to be used on TikTok and Reels. It produces quite aesthetic compilations while the learning curve for using it is short.
b) LumaFusion
Mix clips with audio and text overlays. This tool is specifically designed to be used by smartphones, so it’s light and quite easy to use.
c) Mojo
Adds animated templates. Works best with Instagram Stories.
Photography and Social Media
The old proverb says that an image is worth 1,000 words. While video is the strong newcomer, photographs are still the backbone of the internet. Here are the coolest solutions for making them as engaging as possible:
a) Lightroom Presets
For those that want to create a specific aesthetic consistency to go with their brand. It also allows editing of multiple images at the same time.
b) Tezza
The main concept behind this tool is make the presentations have as big of an impact as possible. It comes with a camera allowing for shooting filtered photographs to begin with.
c) VSCO
While the previous ones deploy presets, this one allows you to experiment with filters and templates and create something of your own right from the off, instead of trying to modify a pre-existing solution.
Graphic Design
Branding needs a fair amount of your own graphic ideas. The proper presentation of those ideas is really possible with only one tool in this category. Canva. It has everything you need with the well-known D&D style of design.
Generation of Ideas
Inevitably, all writers will experience periods where they are dried up. Using the following apps may give them the solution they need:
a) Caption Writer
Sometimes, the caption of the images must be delivered in a way that represents the brand name you want to build. Since it is also an Artificial Intelligence derivative, it may help you create unique and out of the standards captions.
b) ChatGPT
Admittedly, an AI engine. We have already discussed that AI generated content is a big no, after the latest Google Content Update. However, there’s no rule that says that you cannot use it as an inspirational tool to get you out of the jam.
Later
This app is in a class of its own. It’s more of a suite that contains all tools together. Including the chance of capturing and reposting user-generated content. Through the Influence component it is also possible to have potential partnerships with other brands.
In all of the above we did not, of course, include any tools for writing the texts. That’s because we do not believe that the use of an app will do something exceptionally good for you. It’s all up to how creative you are and how well you can write.
In any case, it’s no longer a simple job to create good and engaging content. We have presented in a previous discussion, about the new prerequisites of content creation. It’s a full-time job to say the least. Hence, our advice to turn to the people whose actual livelihood, depends on doing this exact thing.