In 2024, Google has launched 2 major updates in their search and ranking algorithms. The first one began in March and was completed by April 18, while the second one was launched on August 15 and, if it takes the same amount of time, it will be completed by the end of September. At this time, even the most experienced in the field have a hard time tracking down the new facts and this is why it is absolutely necessary to turn to a team of SEO specialists to keep your site up to date with the latest developments.
The main concept of the latest Google Core updates is helpful content
In our previous piece we presented the advantages and disadvantages of generating content with the use of an AI. Well, it would seem that Google does not want that. So, they focused on creating an algorithm that will take out any sort of content that is considered as «made just to satisfy the search instead of the users». In a nutshell, they want to root out content of low quality that is prepared specifically to match certain engine parameters. As per Elizabeth Tucker they expect to reduce unhelpful content by 40%. For the record, she is Google Search’s Director of Product.
Google is notorious for being cryptic about their algorithms. From bits and pieces and help publications, this is the bottom line of the strategies that site masters must adhere to:
The 4 «algorithm proof» aspects
- High quality content that remains evergreen
Users want content to be accurate, add value and with an adequate amount of research behind it. i.e. no generic references that are not really helpful. - Enhance EEAT
This is a subject that we have also addressed in the past. A site cannot have a single source of traffic. Even worse, if that source is Google search. Traffic must come from social media, newsletters, referrals from other sites, etc… - Proactive actions for performance
There are plenty of tools that can be used to monitor the traffic. It doesn’t matter if it is an analytics platform, a 3rd-party software or Google’s Console. Traffic fluctuations always give out warning signals. If they are properly recognized then changes can be made even before they are necessary.
Peculiar traffic patterns since the Google Core updates
According to the reports of a number of web masters, since the implementation of the new updates, there have been increases and decreases in traffic, some of them looking like the new enhancements were reversed. Probably, this is the result of the yet unfinished implementation of the new core. Also, there was a bug that affected search indexing during the first five days.
It is the opinion of senior analysts like John Mueller and journalists like Barry Schwartz, to allow for some time to pass after the completion of the update, before and serious assessment can be made on the effectiveness of the new updates. However, it must be emphasized that the algorithms intend to reward good content rather than punish bad one.
The content should be adjusted to the new Google Core Updates
Regardless of whether it is as effective as the Director of Product expects it to be, the concept of the new development is to upgrade the content. Those responsible for their sites, should not wait. They should proceed and make the necessary changes to their current pages and see to it that the future ones adhere to the new rules. If the expert services for content creation were necessary before, they are now imperative. We are here to upgrade your content wherever it is required.