Mobile SEO gathers best practices, strategies, configurations, methodologies and tools to guarantee indexing and improve the ranking of sites in searches performed on mobile devices. In other words, it involves optimizing your webpages for use in mobile devices, mostly cellphones, with focus on speed, page size, fidelity, UX (user experience), and usage pattern. I know that this sounds complicated, and if you think you need…
Content builds trust and helps you connect with your target audience. It also acts as a fuel for the other digital marketing techniques below. This shows how important content is in your marketing strategy. It is therefore mandatory to emphasize content strategy, content management, and content creation. Let’s take a step back into history. Digital marketing, as the name implies, involves the process of marketing via…
We have explained several times how the search engines work. Let us briefly explain again. Basically, there are three fundamental functions of search engines. In the discovery progress, crawlers (also known as spiders, robots) of the search engines crawl every page of your website to discover fresh content. Then the search engine index the crawled content in its database to be found by the users.…
The Persona is a semi-fictional profile based on real customer data that represents a company’s ideal customer. The buyer persona is the basis of the entire Digital Marketing and content production strategy for your business. Sometimes also known as Avatar, the objective of the Buyer persona is to create a profile that synthesizes the main characteristics of your customers so that the brand can create…
The Persona is a semi-fictional profile based on real customer data that represents a company’s ideal customer. The main objective of the Buyer persona is to create a profile that synthesizes the main characteristics of your customers so that the brand can create strategies that are aligned to this audience and capable of meeting their demands. To create the persona, you need to do a…
Coronavirus (COVID-19) entered our lives as an infectious disease caused by a new virus that has not previously been identified in humans. I say it has “entered” our lives because everyone who has infected with this virus or not has actually been affected by coronavirus. The coronavirus, which creates a serious panic atmosphere around the world, has managed to advance beyond the measures taken with…
Knowing our mother tongue at 100% is an impossible task even for the biggest writers in the world. But still, we do our best and constantly learn new terms during our whole life. With such a long task, it is obvious that our knowledge in a different language is mostly restricted to the vocabulary we have in our main/native one. Having said this, we have…
We are back again with 5 more core values that will help you get the satisfactory results you want for your business, and help you avoid stagnation and drops in performance. So here we go, 5 more focus points in digital marketing to get your strategy on point: Responsive websites Nowadays, the vast majority of people browse the internet using smartphones, and thus, it is…
Coronavirus has been a hard-to-digest situation. It is not only because of how contagious it is but also due to all the measures we have been applying worldwide to contain it while we wait for scientists to develop a cure. Quarantines, suspended flights, and even walks in the park, businesses closed. It is something we were not prepared to face and we are learning ‘live’…
Opposite of choosing an operating system like macOS or Windows that your choices are equally exclusive, switching between web browsers is not so unsettling. A web browser it the most important piece of software on your computer. You can download any web browser in a very short amount of time. However, the key point is how to choose a web browser to download? We tried…
The core aspects of Digital Marketing must be the starting point for planning any strategy. Without these core values, it will be hard to get satisfactory results, which can lead to stagnation or even a drop in indicators. So, we now bring to you 5 of the most important core aspects of digital marketing: Monitoring Results You think that nothing will cause the results to…
VPS and VPN might be the cut stones for handling your connection while hosting a website. For this one, we wanted to look through both and compare them. Have you heard about our services before? Well, if you want your websites to be handled professionally, you came to the right place! Check our project management services and learn all the know-how for web development and…
Launched in 2008, Hootsuite has become one of the most popular platforms where you can integrate, organize, and manage your social networks altogether in a single dashboard. This platform makes it even easier for you or your company to have a comprehensive view of all your posts, interactions, and interests. Apart from managing several networks, it’s possible to have several profiles of the same network.…
As the technology advances, digital marketing is growing bigger and bigger. The fundamental part of digital marketing is content and people consume content, so to speak. This means that there is significant need for people who deal with content management and content creation. Being a content creator is easy. If you have a good relationship with words and know the basics of how to write…
In our previous articles, we have mentioned a lot how to improve your website or have more traffic to your site. And now our central topic will be to know the backbone of this system and how to use it. Of course, you always need to consider using Rangval services for content management and creation for your site. Everyone who owns a website must know…
Having a successful website is essential for the promotion of your company’s services. But what does a successful website do? Of course, it attracts visitors to the page in the first place, but also it is very important that those visitors stick around your site after the first peek! Finally, a successful site leads people to take action on it, either by performing a specific…
If you are not living in a cave in the year 2019, you must probably have heard of social media. In fact, 2.5 billion people were reported to be users of social media back in 2017. In 2019, Facebook alone has announced that the platform has 2.37 billion of users. In Latin America, people spend 3.32 hours a day just strolling around social media platforms.…
Being a project manager does not mean that you must be gifted with abilities and expertise out of nowhere. Of course, there are many important skills that every project manage must count on, but they can be acquired, learnt and improved over time. In order to achieve an efficient project management, you need to be able to solve conflicts, give answers for any problem, minimize…
The ongoing debate over the argument that digital marketing has now surpassed traditional marketing is a popular topic nowadays. For any businesses, whether it is small or recognized, it is vital to spend the budget spared for marketing in the right direction. In this article, we will discuss the pros and cons of both types of marketing for those who are still indecisive. Let’s start…
In order for your content to be ranked by search engines and found by users, linking is a must. Nowadays, every person interested in SEO and content marketing has started placing importance to linking. Nonetheless, most of the time internal links are disdained. In this article you are going to read why internal links are significant in content creation and what the correct linking practice…
