The ongoing debate over the argument that digital marketing has now surpassed traditional marketing is a popular topic nowadays. For any businesses, whether it is small or recognized, it is vital to spend the budget spared for marketing in the right direction. In this article, we will discuss the pros and cons of both types of marketing for those who are still indecisive. Let’s start…
In order for your content to be ranked by search engines and found by users, linking is a must. Nowadays, every person interested in SEO and content marketing has started placing importance to linking. Nonetheless, most of the time internal links are disdained. In this article you are going to read why internal links are significant in content creation and what the correct linking practice…
You must have become acquainted with the term “startup” in the recent years. If not, we bet you are not of those geeky entrepreneurs. Let’s dig up and find out what really startup means. Startups are newly developed companies that aim to offer a solution to a problem and provide a product that does not exist in the market. Nowadays, young entrepreneurs tend to invest…
We all know that SEO is crucial for your website traffic. Whichever industry you are working at, if you are aiming for higher conversions, you have to know that your website should rank up high in the search engine results. One way of improving your SEO is to have an efficient strategy for content management. Accordingly, choosing the right web content management system is equally…
Learn the best marketing tactics from the trained specialists in this field – Rangval Team, and increase the traffic to your site today!
And here we are, at the last leg of our journey through the history of SEO, where various search engines have risen and died over the years, but Google seems to be going at full strength still. And before we talk about the future, let us take a look on what SEO is all about now: Content, the king of SEO! The 90s saw the…
And we are here again, earlier than expected, for the final stretch of our journey through the history of SEO, this time, from 2010 to 2015! 2010: For starters, nowadays, when you type a word in the search bar you receive various suggestions, and that is thanks to the Google Instant technology, which was launched in September of 2010, but Google Instant, along with the…
Hello again, first of all, I would like to apologize for the delay in this article, life decided to knock the author around a bit, but now we are here to continue our history of SEO from the 90s and now we enter the second half of the first decade of the new millennium, taking a look at what was going on between 2005 and…
Last time we met, you may remember we talked about SEO in the 90s, and today we are moving on with our history to the first half of the new millennium, the great 2000s! In the early 2000s, we saw the beginning of Google’s takeover. While trying to make search engine technology less advertising-centric, Google began to create guidelines for white hat SEO (the right…
Have you ever heard about SEO? I bet you did. SEO is the practice of optimizing the content of your website to get more traffic in your website via better ranking on search engines, but do you know where all started? That is what you will start to see today, in a three-part article, going from its origins along with the rise of the search…
Although content management might be something that everyone relate to internet and websites, since the time that humans produced something, it has been with us. Content management is basically collecting, retrieving, analyzing, and governing the content you have. Of course what interests us as technology geeks the after World Wide Web era. Therefore, in this article you will find whether your website needs content management.…
While businesses spend all their time and money in Google and Facebook, they ignore one of the least used platforms, that is called Pinterest. The site that is believed to show only receipts, DIY stuff, interesting images, is already one of the most effective marketing platforms today. Consider 3 Pinterest key strategies that will help you get cleaner and much larger traffic. And it does not matter…
Optimize your site to get on top of the world! Today, the world is online. People watch movies, listen to music, meet people, work and spend money online. So, if you want to make money you have to go online. This statement was introduced 10 years ago and it is more factual than ever right now. All the businesses go online, create their sites…
Let’s agree on one thing. All of us are aware of the existence of the internet, right? What about the importance of it? Are there still narrow-minded people resisting to acknowledge the fact that the internet is one of the indispensable parts of our life? This article is clearly not for those people. What you are going to find in this article was written specifically…
1. Semantic Search SEO specialists spend a lot of time and effort trying to get Google on their side — to see the brilliance of their content, the ingenuity of the meta elements and the genius of the organic strategies. We spend so much time treating Google as a “friend” that we sometimes lose sight of the big picture: Google’s results are derived from an…
Personalised Offers – What Customers Look For Although there are many tactics and guides to follow when serving your clients, personalization has recently started to be uttered more and more and its importance is too significant to rule out. So, one wonders what personalization refers to. It is clearly something broader than just addressing your clients by their names. One of the methods of personalization…
Recently, here at Rangval office, we were managing a project in Chisinau and we started debating around the topic of: “how a good business should look like and how important it is to have a good strategy and plan for that matter”. Well it is no secret that behind every successful business you can find a strong plan and a well-defined strategy. This topic got…
Optimize your Google traffic? 10 things you can do quickly! The point of setting up a business site is to attract customers to convert. It’s not enough to simply create a site. You need to take steps to make sure that all your potential clientele is able to access it. And the best way to do that is to configure your site so that the…
Why creating content on your blog outside its niche is a good idea? They say that in the blogging business there is a golden rule which guarantees success: find a niche and bingo! While it is true that selecting a niche that you are good at knowledge-wise and fits your writing skills is a powerful tool at the beginning, it is not the only tool…
Using online profiles of companies or staff to generate links – a difficult topic Some people think it is spam or deceptive, especially when someone creates profiles for the sole purpose of getting links. However, even if there are shadow marketing out there that intends to twist the profile goal, it does not mean you cannot do it in a genuine way. You may have…
