In this era, I am sure there isn’t a single internet user who doesn’t see ads on the internet. Even if you don’t want to see, in every corner of a web page there are various advertisements. Now a commonly used way is to get a bunch of ads that you need to click in order to reproduce the video. This a very easy way for a website to earn money.
If we need to explain in a simpler way: everybody has heard of YouTube. In YouTube, before every video starts, there is an ad you need to watch at least for 5 seconds. When you watch that ad YouTube earns a certain percentage from it. Don’t you want to watch an ad? They even made a way for it. If you pay a monthly subscription fee you can watch your video without ads. So, if they can’t earn money from those ads they got to earn from somewhere else right? This example right here is the very perfect definition of an affiliate marketer.
Doing everything on your own might be a burden you after some point. So, while you work on your own job, you let someone else to handle your advertisements. Under the SEO purposes, affiliates work with their own effort to bring customers. There are 4 core factors in this industry:
- the merchant (also known as ‘retailer’ or ‘brand’)
- the network (that contains offers for the affiliate to choose from and also takes care of the payments)
- the publisher (also known as ‘the affiliate’)
- the customer
The publisher here is the affiliate we mentioned. Whichever way they use is up to them and they earn a certain percentage on every sale they made. If you wonder how they earn money, here are some ways we can mention:
Pay Per Click which is an advertising model where advertisers pay commission to the publishers whenever one of their ads is clicked. It is the most common way that have been used. You see banners every day that redirect you to other pages.
Pay Per Lead is a type of affiliate marketing program where the advertiser pays the affiliate based on conversion of leads, such as a file or software download, completion of a sign-up form for a newsletter, trial offer sign-up, or other desired action. If a customer follows an affiliate link to the advertiser’s site and completes the required action in accordance with the affiliate agreement, the affiliate is paid. Most common example could be using a free trial of a service. For this you need to fill a contact form and this way they have your contact information at hand, and they can use it whenever they want.
CPA (Cost Per Action / Cost Per Acquisition) is an advertising model where publishers are paid for an action that is taken as a direct result of their marketing. This differs from typical affiliate marketing in that you may not necessarily need to make a sale to get paid within a CPA network. Payments are usually based on clients that affiliate brings, and they get a payment for them once as they make the sale.
Revenue Share is defined as an organization that pays partners and associates a commission for directing customers to the company, helping the company build its business. Difference from CPA is with this type you get paid every time the customer used advertised services.
All of these are the ways an affiliate marketer use. So now you see how the ads you see everyday work exactly and what is their place on increasing traffic to your site. If you want further information on affiliate marketers, contact our team for SEO services and advises.