If you are not living in a cave in the year 2019, you must probably have heard of social media. In fact, 2.5 billion people were reported to be users of social media back in 2017. In 2019, Facebook alone has announced that the platform has 2.37 billion of users. In Latin America, people spend 3.32 hours a day just strolling around social media platforms. What does this mean? It means that social media has an enormous capacity to reach people. In this article, we will analyse how social media can be influential when it is used strategically for marketing purposes.

First of all, not everyone uses social media for marketing purposes as you might guess. We upload pictures of our coffee that we buy from Starbucks on Instagram, tweet when an earthquake happens in our country, post updates on Facebook when we graduate from the college, and inform the people on LinkedIn when we get a job. On the other side of the medallion, companies are using the power of social media for tripling the revenues. However, this is not an easy task as you may think. Yes, you can work miracles with the power of social media if your strategy is well-planned, but first you need to learn the basics or even hire the services of a content manager and creator.

The first step is to realize that social media creates an incredible opportunity to reach potential clients and customers and to build credibility for marketing. Digital or not, when it comes to marketing, people always look for mutual confidence. Social media platforms are the simplest and the cheapest channels to create this credibility. You can have interactive communication with the clients, answer their questions and explain your product even better to build upon the confidence clients ask for via social media. Of course, you need to choose your team wisely. Our project management team for planning is always ready to offer solutions if you are having a hard time in planning.

The other step is advertising. Ads have always been an essential part of marketing. When you select your target group, start to think about the ads that will be the most beneficial for you. Yet, the crucial part here is to choose the most proper social media platform for your ads. Depending on your target group, you can invest in a single social media channel. Facebook remains the most used social media platform, so it never hurts using it. For younger clients, twitter might be much more effective as the statistics show that compared to Facebook, Twitter’s median age is much lower.

Last but not least, creating a network is essential in the use of social media for marketing. The power of social media provides you with the chance to be heard by millions of people. You can get in touch with other people who share the same interests with you, widen your audience, and make acquaintance with those who will advertise you for free just by mentioning your product’s name in the social media. In a shorter time than expected, you can find yourself playing with the big kids in your huge playground.

All in all, using social media will bring many benefits to your business. Despite the fact that beginners may have fears and worries about the relationship between digital marketing and social media, a little study and well-planned strategies can end up in great results. If you still have questions, you can always contact our marketing solutions team at Rangval.

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