Launched in 2008, Hootsuite has become one of the most popular platforms where you can integrate, organize, and manage your social networks altogether in a single dashboard. This platform makes it even easier for you or your company to have a comprehensive view of all your posts, interactions, and interests. Apart from managing several networks, it’s possible to have several profiles of the same network. Here at Rangval, the best service for project management, we always advise on the best tools for your personal project or your company.
With more than 16 million users all over the world, Hootsuite is a social media management platform that integrates Facebook, Twitter, Instagram, YouTube, Google+, LinkedIn, and many more networks in the form of a dashboard and it is available for both desktop and mobile.
Let’s review a bit about how this platform came up. Hootsuite founder, Ryan Holmes, needed a tool where he could manage the social networks of his company ‘Invoke Media’ and, since there was none in the market, he decided to design one on his own. With the help of Dario Melia and David Tedman, they managed to develop an integrating software for their company and it was called ‘BrightKit’; however, as they though more companies would be facing the same necessity, they decided to launch it in 2008. It started with Twitter only and later on, in 2009, it changed its name to Hootsuite and added Facebook and LinkedIn to the available integrations; then, it finally emerged as a stand-alone company apart from Invoke Media. After that, it has been all about growing and the expansion of the business.
Normally, the service is used to manage brands and to post messages/images on the different social media platforms and it allows the dashboard to keep the accounts updated on a live basis. Furthermore, post can be scheduled and it counts on several analysis tools which happen to be very useful. It also automatically shortens the links with Owly URL tool which comes in handy when saving space on the posts. Up to date, Hootsuite supports up to 35 different social networks. So, we can sum up that it allows saving time, managing multiple networks and accounts, scheduling posts, shortening URLs, tracking keywords and trending topics, and organizing accounts and targets.
Of course, it’s not all sunshine and rainbows; Hootsuite may not be the suitable platform for newbies as its dashboard is a bit complex and it requires a bit of time to get used to it. Moreover, it is not updated frequently in terms of design and comments visibility is not as good as it should be. Its support is told not to be very reachable and for some it may be a bit expensive. However, if you are new at all this and think you need some advice, then you should definitely contact Rangval services which can help you with this and more for your personal project or your company!