Reddit calls itself the “front page of the internet” and their focus is on social news aggregation. This platform is often thought of as being a forum, but in reality, calling it a mega forum or a meta forum would be better. Reddit allows users to submit varied content and then others upvote or downvote that content.
Reddit is a bit hard to crack but it is worth it, after all, marketing is one of the most important parts of any business and if you want some help with that, you can always contact us for content management to be sure of the result.
Marketing on Reddit
I will cut to the chase, our main problem advertising on Reddit is that the platform itself hates marketing. Various of the communities, frown upon self-advertising and posting links, some outright state “No links” or “No self-advertising” in their rules.
Redditors are fiercely protective of their communities and tend to hate individuals or brands that attempt to use a subreddit for personal gain. Marketers tend to approach Reddit as if it was an advertisement platform, like Craigslist for example, and give little thought to the values and priorities of the audience they’re engaging. That is the wrong approach and to avoid that we must first produce quality content to share, create value, and only then advertise. Basically, we must give more than we take.
Guidelines for marketing on Reddit:
Be a member first: Very few people will trust a brand-new user account with no posts and zero Karma. Be a genuine user before you start marketing and learn how things work, from comment threads to inside jokes.
Give more than you take: Most Reddit communities have unwritten rules that ask from you to contribute 80% of the time and only to self-promote 20% of the time. Depending on your content and your target community, that ratio can go up or down but giving more than you take is a golden rule to follow.
Post original content and engage genuinely: You won’t find marketing success on Reddit if you repurpose your daily Facebook post and dump it into a subreddit. If you can become a valuable, contributing member of the community, however, you can unlock a new stream of fans for your brand.
Don’t even think about using shills: Fake accounts, undisclosed paid sponsors, employee upvoting requirements—Redditors have seen it all, and they don’t like it, and it makes them very angry when marketers try to pull one over on them.
After you have accumulated some karma and gained a reputation as a user, it may be a good time to create a subreddit for your business, and that is what we will cover in the next article of this series, so, stay tuned to Rangval Services’ blog!