In an earlier article, we mentioned the power of social media and how you can use it to gain more traffic for your website. Social media is really important to reach potential clients and customers to whom you can advertise your product. Also a few months ago we entered a new stage where most of the companies began working from home. This meant that people’s lives took a direction into the online world and social media became a much more essential appliance for connection. Before we get into the topic deeply, you can also check our article about the ‘Power of Social Media’ and see how effective it can be.
After social media became an important asset to advertise businesses, companies have been trying to determine the exact best time to post on social media. The reason for this search is clear. If people are putting time and effort to make posts for their audience, they would want it those to be seen by a larger audience; thus, larger traffic.
The solution for this search might not be as clear as someone thought. Because every social media platform has its own unique rules and algorithms on what will be shown to their users. However, there is still a chance to determine peak hours when people might be online. We can’t exactly say that people would be really online during these hours but it provides companies a better opportunity to advertise their product via social media. Also, through social media agents, you don’t have to wait for those peak hours to share your posts but you can schedule them to make the task easier for yourselves.
To help you understand this better, a team of specialists at Sprout Social brought you an analysis where you can find the list of peak hours on four major social media platforms: Instagram, Facebook, Twitter, and LinkedIn. The original search was made according to CST (Central Standard Time) but here we will change the times according to GMT (Greenwich Mean Time)
- For Instagram peak hours to schedule posts were previously on the evenings of Wednesdays and Fridays but with coronavirus, these hours changed into the evenings of Mondays, Tuesdays, and Fridays, around 5 p.m. And even Tuesdays at 8 p.m. is the best time to share your posts on Instagram.
- For Facebook, similar to Instagram, Wednesdays were the peak day and especially in the evening. Now it changed into Mondays, Wednesdays, and Fridays between 4 – 5 p.m.
- Twitter analytics were still consistent with pre-coronavirus which is Wednesdays and Fridays between 1-3 p.m. Still, 3 p.m. has the peak activity.
- Lastly, LinkedIn also didn’t have a major change like Twitter and the peak times are Wednesdays at 9 p.m., Thursdays at 3-4 p.m. and Fridays at 5-6 p.m.
With this information combine our content management services and start growing your business with the traffic you will get via social media!