Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed.
Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO.
But there’s one element of page speed optimization that even non-technical marketers and content creators can contribute to image optimization. As Kristine Schachinger points out in her excellent article on image optimization, resizing and compressing images can often be the easiest and highest-impact action for speeding up pages on your site.
In following chapters we present you top 5 image compression tools:
The biggest “pros” in Optimizilla’s favor are that the tool allows you to run up to 20 images through for compression at a time (a couple of the others on this list do as well) and that it has a great image preview feature which lets you dial up or down the “quality” of the photo.
Like Optimizilla, TinyPNG has a nice, simple interface and allows you to run up to 20 images at a time. It also has a convenient “export to Dropbox” option.
Compressor.io also offers compression. Unfortunately, there’s not a bulk upload feature here, so you have to upload one image at a time.
Kraken does allow you to upload multiple files. It also has some nice features, like allowing you to easily export files to Dropbox or import files from Box, Dropbox or Google drive. Additionally, Kraken allows for “advanced” customization, like altering quality and orientation and preserving metadata for your photos.
In conclusion, all those tools have a significant impact on image size. Once all site’s images are optimized, you will see the loading speed will increase, will be faster. Don’t you believe? Well, give a try!