Optimize your site to get on top of the world!
Today, the world is online. People watch movies, listen to music, meet people, work and spend money online. So, if you want to make money you have to go online.
This statement was introduced 10 years ago and it is more factual than ever right now. All the businesses go online, create their sites and, usually, pages on the social media.
Is this enough? No!
The internet is limitless and it is certain that you are not the only one that had the brilliant idea to create a website for their business. The chances of getting an average site to ever be seen by anyone on the internet are lower than the chances that a bad Chinese restaurant will get popular in New York. However, the situation can be improved.
You don’t know if you have an optimized site? Look for your site on a search engine using keywords. Have you found it on the first results’ page? Open your site. Do you like how it looks? Do you like the content? Then, open it again from a mobile device. Do you like how it looks? Do you get enough trafic?
If the answer to any of the above questions is NO, you have to put yourself to work and start upgrading your site.
Rangval team advices you to work in 3 directions:
1. on the site itself (on site / on page optimization)
2. on external issues (off site / off page optimization)
3. on mobile devices (mobile optimization)
Let’s talk about each direction in more detail. It all begins with the optimization of the site itself. Most of the sites on the internet are pretty badly set up. How many times have you run across ugly and slow sites with barely readable content? In all likelihood neither you, nor anyone else, ever enjoyed exploring such pages. So why would you want your own to be classified under this category?
The entire premise of what you need to do is based upon the algorithms Google uses to rank sites so that they appear at the highest position possible at the first page of the results. These algorithms start with an optimized HTML code.
If you have just begun building your site, do it in HTML 5 rather than HTML 3. It’s cleaner and better structured. If you already have an up and running site, it is recommended to hire a professional to clean the code up and update it to the most recent standards, especially wherever CSS, java and, of course, flash coding is required.
Important: Avoid “cheating” techniques like stuffing your code with hidden keywords. The algorithms will spot it and reduce your ranking.
The second step is the architecture. Resolve all errors and broken links, delete duplicate and obsolete content, create a high quality link structure and build a site map. Do everything possible to increase the loading speed of your site. According to the statistics more than 50% of users abandon sites that take more than 3 seconds to load.
Then, you need to make sure that the content of your site is of the highest quality possible. This means that it must be:
1) Fresh – Any content a month old is latent, six months old is obsolete and a year old does not even rank. Even if there is nothing to change, it’s better to change little things than leave it as is.
2) Original and Unique – Google algorithms punish plagiarism heavily. But they do award more points to content that no one else has.
3) Interesting and authoritative – You need to pick on your visitors’ curiosity. And you need to be accurate, truthful and most of all verifiable on what you write.
Once you’re done with the on-site optimization, it’s time to start working on issues connected to your site externally.
Build trust. Get useful links to add to your site and acquire links that will refer to yours. A good link structure tells both Google and your users that your site can be trusted. The higher the ranking of those links is, the higher the ranking of your site will be. Opt for sites that are considered as leaders on their field as they receive the highest ranking.
Linking will also go a long way into building a brand name for yourself and your business. The rest of it comes by creating a unique logo and styling your page in a way that your visitors would want to come back not only for a visit, but for what is of the utmost importance. To become your loyal customers and to provide feedback that will drive even more traffic to you.
Build your reputation. Even the perfect site is no longer enough as it is quite impersonal. People think about a business in a more positive way if they have a personality to attach to the business. For that, you need to communicate with your users. And this is best achieved through your presence on social media.
To be clear: a mere presence is not enough. You need to invest as much time on your social media contacts as your site itself. An old Facebook or an old LinkedIn page will do you no good. Especially the last one needs constant updating as it is the social media almost exclusively dedicated to businesses.
Make it easy for people to find you. Use the tools provided out there to optimize your keywords or the locale of those you want to address. You need to stand above your competition so it would be prudent to check what keywords they are using. The point is to make your site be displayed above theirs.
All of the above have to do with standard web design. However, nowadays it is imperative that you make your site friendly to ANY device that has the capability to connect to the internet. And this includes mobile devices.
There are two ways to do that. The best one is to employ responsive web design. The technique adapts what is shown according to the specs of the viewing device automatically. It uses fluid grids to calculate size in relativistic terms, flexible images and CSS3 media queries that allow the site to use different styles based on the features of the device loading the page. If you are not familiar with it, leave it at the hands of a professional.
The second way is to design a different site. A site of much simpler design focused on the message you want to convey. To know if your design is mobile friendly you need to employ the rule of the thumb. I.e. make sure that only a thumb is needed to navigate without any pinching. You content must be short, opt for icons instead of text, keep java to the absolute minimum, use geolocation and most importantly test your site regularly.
All of the above will create the grounds for Google to rank you highly and for your users to enjoy a great experience on your site 24/7/365. This was just a short instruction of what you need to do. Now it’s up to you to invest some time and effort in making your site a mirror of a successful business.