Content builds trust and helps you connect with your target audience. It also acts as a fuel for the other digital marketing techniques below. This shows how important content is in your marketing strategy. It is therefore mandatory to emphasize content strategy, content management, and content creation

    Let’s take a step back into history. Digital marketing, as the name implies, involves the process of marketing via digital means such as social media, mobile applications, web applications, or any other digital channel. Digital marketing has been around for a while now, since about 100 years ago. The first digital marketer was Guglielmo Marconi, who was the first to use public transmission of wireless signals and also invented the radio. Before getting to know the key concepts of digital marketing, it is important to know that today digital marketing has a higher level of engagement than traditional marketing. It allows you to have direct interaction with your customers. You should, therefore, choose the appropriate content which should reach your targeted customers.

    Key concepts of digital marketing

    1. Content creation
    2. Content Marketing
    3. Content planning
    4. Search engine optimization (SEO)
    5. Search engine marketing
    6. Pay-per-click advertisement (PPC)
    7. Social media marketing (SMM)
    8. Influencer marketing
    9. Email marketing
    10. Mobile Marketing
    11. Affiliate marketing

    Other concepts or categories of digital marketing or online marketing are social media management, optimizing content for web reading, full content strategy, measurement, and the list continues. However, we notice that all of these categories have something in common which is ‘content’. Proper management of your content is a key factor because when you engage in SEO, you aim to rank high for your content which can either be your products or services on your web pages. The same goes for social media where you will need a full content strategy and planning. The content is one of the key concepts simply because this is what reaches your customer.

    What is Content and why is it an important key concept in Digital marketing?

    Content is what reaches the customer, it is any type of interactive element on your digital channel like a website or a web app. The interactive element can be text, graphics, video, or any other content type. This is basically one of the most important aspects of digital marketing for the following reasons.

    • It acts like a fuel for your other marketing techniques.
    • It educates your audience.
    • It fuels SEO.
    • It builds backlinks thereby bringing new traffic.
    • It drives social media strategies.
    • It earns conversions.
    • It is the foundation for digital marketing.


    The key point to note here is: content is the base upon which you promote your business online. Therefore, you need to invest in your content and do proper content planning as it serves as the driving force. Feel free to contact our team of professional content management for your content creation and content organization.

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