Creating a “unique” content is the most important issue for both content writers and everyone working an online market. There is a myriad of writers out there and creating original ideas becomes a cut-throat competition, as the key factor for success is to present a package that the competitors do not have. It cannot, of course, be avoided that there will be some similarities with…
What will the best techniques and strategies be? SEO is constantly being updated, not only because of changes and updates in the search engine algorithms, but also as a result of variations in users’ habits and the way they search for, and interact with, different content. It is still the most essential process in web building, imperative to improve WPO (Web performance optimization for the…
It is very important to optimize your website for conversion or traffic, regardless of the activity. Be it for e-commerce, advertising, newsletter, time-on-site or any other purpose, optimization is aimed at creating content that breeds insight. Traffic is the most important constituent of the reason a website is created and what we casually call traffic refers to the people who visit our page. Visitors come…
Companies often forget about the importance of a good customer service and sometimes deprioritize it, to cut down on the cost. Yet it is one of the most important elements for the growth of a business today. Consumers are very volatile if they are not satisfied, nowadays, and will go to a competitor directly if they offer a better customer experience. In all business administration…
Have you ever noticed a URL with a lightning bolt next to it, on a mobile SERP? This is the indication of what is called AMP and the abbreviation stands for Accelerated Mobile Pages. It has been developed “to significantly improve the performance of the mobile web”. AMP is basically an HTML page. The mobile user gets an improved experience; the content becomes faster, more…
Translation Mistakes You Should Avoid Having a website with multiple languages if your business is targeting several countries is pivotal. There are a handful of plugins that help you translate your website but we are all aware that machine translation is not advanced enough to eliminate a translator’s hands-on-skills. That is why we always suggest consulting a professional that offers translation services. Although we do…
Area 120, the in-house incubator for Google, has introduced us to a new tool last week: Tables. This very useful tool is aiming to make you track your projects in a more efficiently and easily by placing in automation. This means, your team members don’t have to track down the notes and the tasks related to your project in documents. The bot designed for Tables…
Knowing what is happening in the marketing environment cannot be underestimated. Thus, project managers must have a solid and effective marketing intelligence system that can provide fundamental data for decision making. This external data research is the guiding force for every business’ marketing strategy which will lead to accurate marketing and more business opportunities. And with the continuous evolution of technology, the tools for data…
Reddit calls itself the “front page of the internet” and their focus is on social news aggregation. This platform is often thought of as being a forum, but in reality, calling it a mega forum or a meta forum would be better. Reddit allows users to submit varied content and then others upvote or downvote that content. Reddit is a bit hard to crack but…
Social media is of significant importance for all kinds of businesses. Nowadays, start-ups do not even think of building a website. Instead, they actively promote their businesses, provide customer support, and convert their clients through social media accounts. One of the foremost factors that will determine your success on social media is the number of followers. Yes, we agree that the follower count does not…
Due to the spread of the coronavirus, most people had to work from home. Even though we have entered the normalization process, some of us still continue to work from home. While working at home, we also need to be sure of our cybersecurity. Although the places where you work have certain security measures, you should be careful not to leave yourself unprotected. Here are…
This topic can be seen as a piece of valuable advice to help companies or brands boost their digital marketing strategy and promote a unique customer experience. It is very important for customers to have a unique and differentiating experience, and most brands today have already understood this. They more and more want to get involved by providing a unique experience that reflects the image…
Content is the base of digital marketing, as it builds the trusts and enables you to connect with your target audience. Check out this article on content as the base of digital marketing to get started. Content and SEO both work side by side, and none should be neglected as your efforts on the other will seriously decline. Useful content should be at the core…
Not all projects are successful, many fail and others remain stagnant. Some projects even never see the day while others remain in our books or computers. Why are some projects unsuccessful? Why do others never see the day or remain uncompleted? Let us not answer these questions directly but analyze the building blocks of a successful project. Having ideas is a sign of creativity which…
The computer-aided translation tools have been around for quite some time but it seems like not everyone is aware of the existence of these softwares. If you are not working for a professional company that offers translation services, it is quite normal that you haven’t heard of CAT tools. In this article, we will first explain you in detail what CAT tools are and then…
In an earlier article, we mentioned the power of social media and how you can use it to gain more traffic for your website. Social media is really important to reach potential clients and customers to whom you can advertise your product. Also a few months ago we entered a new stage where most of the companies began working from home. This meant that people’s…
Mobile SEO gathers best practices, strategies, configurations, methodologies and tools to guarantee indexing and improve the ranking of sites in searches performed on mobile devices. In other words, it involves optimizing your webpages for use in mobile devices, mostly cellphones, with focus on speed, page size, fidelity, UX (user experience), and usage pattern. I know that this sounds complicated, and if you think you need…
Content builds trust and helps you connect with your target audience. It also acts as a fuel for the other digital marketing techniques below. This shows how important content is in your marketing strategy. It is therefore mandatory to emphasize content strategy, content management, and content creation. Let’s take a step back into history. Digital marketing, as the name implies, involves the process of marketing via…
We have explained several times how the search engines work. Let us briefly explain again. Basically, there are three fundamental functions of search engines. In the discovery progress, crawlers (also known as spiders, robots) of the search engines crawl every page of your website to discover fresh content. Then the search engine index the crawled content in its database to be found by the users.…
The Persona is a semi-fictional profile based on real customer data that represents a company’s ideal customer. The buyer persona is the basis of the entire Digital Marketing and content production strategy for your business. Sometimes also known as Avatar, the objective of the Buyer persona is to create a profile that synthesizes the main characteristics of your customers so that the brand can create…
