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Area 120, the in-house incubator for Google, has introduced us to a new tool last week: Tables. This very useful tool is aiming to make you track your projects in a more efficiently and easily by placing in automation. This means, your team members don’t have to track down the notes and the tasks related to your project in documents. The bot designed for Tables…

Knowing what is happening in the marketing environment cannot be underestimated. Thus, project managers must have a solid and effective marketing intelligence system that can provide fundamental data for decision making. This external data research is the guiding force for every business’ marketing strategy which will lead to accurate marketing and more business opportunities. And with the continuous evolution of technology, the tools for data…

Reddit calls itself the “front page of the internet” and their focus is on social news aggregation. This platform is often thought of as being a forum, but in reality, calling it a mega forum or a meta forum would be better. Reddit allows users to submit varied content and then others upvote or downvote that content. Reddit is a bit hard to crack but…

Social media is of significant importance for all kinds of businesses. Nowadays, start-ups do not even think of building a website. Instead, they actively promote their businesses, provide customer support, and convert their clients through social media accounts. One of the foremost factors that will determine your success on social media is the number of followers. Yes, we agree that the follower count does not…

Due to the spread of the coronavirus, most people had to work from home. Even though we have entered the normalization process, some of us still continue to work from home. While working at home, we also need to be sure of our cybersecurity. Although the places where you work have certain security measures, you should be careful not to leave yourself unprotected. Here are…

This topic can be seen as a piece of valuable advice to help companies or brands boost their digital marketing strategy and promote a unique customer experience. It is very important for customers to have a unique and differentiating experience, and most brands today have already understood this. They more and more want to get involved by providing a unique experience that reflects the image…

Content is the base of digital marketing, as it builds the trusts and enables you to connect with your target audience. Check out this article on content as the base of digital marketing to get started. Content and SEO both work side by side, and none should be neglected as your efforts on the other will seriously decline. Useful content should be at the core…

Not all projects are successful, many fail and others remain stagnant. Some projects even never see the day while others remain in our books or computers. Why are some projects unsuccessful? Why do others never see the day or remain uncompleted? Let us not answer these questions directly but analyze the building blocks of a successful project. Having ideas is a sign of creativity which…

The computer-aided translation tools have been around for quite some time but it seems like not everyone is aware of the existence of these softwares. If you are not working for a professional company that offers translation services, it is quite normal that you haven’t heard of CAT tools. In this article, we will first explain you in detail what CAT tools are and then…

In an earlier article, we mentioned the power of social media and how you can use it to gain more traffic for your website. Social media is really important to reach potential clients and customers to whom you can advertise your product. Also a few months ago we entered a new stage where most of the companies began working from home. This meant that people’s…

Mobile SEO gathers best practices, strategies, configurations, methodologies and tools to guarantee indexing and improve the ranking of sites in searches performed on mobile devices. In other words, it involves optimizing your webpages for use in mobile devices, mostly cellphones, with focus on speed, page size, fidelity, UX (user experience), and usage pattern. I know that this sounds complicated, and if you think you need…

Content builds trust and helps you connect with your target audience. It also acts as a fuel for the other digital marketing techniques below. This shows how important content is in your marketing strategy. It is therefore mandatory to emphasize content strategy, content management, and content creation.  Let’s take a step back into history. Digital marketing, as the name implies, involves the process of marketing via…

We have explained several times how the search engines work. Let us briefly explain again. Basically, there are three fundamental functions of search engines. In the discovery progress, crawlers (also known as spiders, robots) of the search engines crawl every page of your website to discover fresh content. Then the search engine index the crawled content in its database to be found by the users.…

The Persona is a semi-fictional profile based on real customer data that represents a company’s ideal customer. The buyer persona is the basis of the entire Digital Marketing and content production strategy for your business. Sometimes also known as Avatar, the objective of the Buyer persona is to create a profile that synthesizes the main characteristics of your customers so that the brand can create…

The Persona is a semi-fictional profile based on real customer data that represents a company’s ideal customer. The main objective of the Buyer persona is to create a profile that synthesizes the main characteristics of your customers so that the brand can create strategies that are aligned to this audience and capable of meeting their demands. To create the persona, you need to do a…

Coronavirus (COVID-19) entered our lives as an infectious disease caused by a new virus that has not previously been identified in humans. I say it has “entered” our lives because everyone who has infected with this virus or not has actually been affected by coronavirus. The coronavirus, which creates a serious panic atmosphere around the world, has managed to advance beyond the measures taken with…

Knowing our mother tongue at 100% is an impossible task even for the biggest writers in the world. But still, we do our best and constantly learn new terms during our whole life. With such a long task, it is obvious that our knowledge in a different language is mostly restricted to the vocabulary we have in our main/native one. Having said this, we have…

We are back again with 5 more core values that will help you get the satisfactory results you want for your business, and help you avoid stagnation and drops in performance. So here we go, 5 more focus points in digital marketing to get your strategy on point: Responsive websites Nowadays, the vast majority of people browse the internet using smartphones, and thus, it is…