Hello again, first of all, I would like to apologize for the delay in this article, life decided to knock the author around a bit, but now we are here to continue our history of SEO from the 90s and now we enter the second half of the first decade of the new millennium, taking a look at what was going on between 2005 and 2010!
2005 was a big year for SEO, actually, it was one of the biggest years in the search engine world. On January of that year, Google united with Yahoo and MSN for the Nofollow Attribute, which was created to decrease the amount of spam links and comments on websites and blogs. Then came June and Google launched the personalized search features, which used someone’s search and browsing history to make results more relevant; and in November, Google launched Google Analytics, which is still used to measure traffic and campaign ROI up to this day.
Things walked by a calm period after that, until 2009, when the next big shakeup hit the market. That shakeup being Bing which premiered in June, with Microsoft aggressively marketing it as a search engine that would produce better results than Google. But as we all know, it was not a “Google-killer.” In fact, according to Search Engine Journal, the only noticeable difference was that Bing had a tendency to give priority to keywords in URLs, and favoring capitalized words and “pages from large sites.”
In August of that same year, Google provided a preview of the Caffeine algorithm change, and asked for the public’s help to test the “next-generation infrastructure” that, according to Moz, was “designed to speed crawling, expand the index, and integrate indexation and ranking in nearly real-time.”
However, caffeine wasn’t fully introduced until nearly a year later, but in December of 2009, a tangible real-time search was released, showing Google search results that included things like breaking news, tweets, and so on. This move that confirmed SEO wasn’t just for the webmasters anymore and from that moment forward, journalists, web copywriters and even social community managers would have to optimize content for search engines.
This concludes the first decade of the 2000’s, and next time, we will reach the modern times, the “Future”, when we will learn about what happened from 2010 to the present, so stay tuned and don’t forget to refer us any inquire about Project and SEO Management as our professional team will take care of any problem you can have.