Last time we met, you may remember we talked about SEO in the 90s, and today we are moving on with our history to the first half of the new millennium, the great 2000s!
In the early 2000s, we saw the beginning of Google’s takeover. While trying to make search engine technology less advertising-centric, Google began to create guidelines for white hat SEO (the right type of SEO, that the “good guys” use) to help webmasters rank without the fishy behavior from the 90s.
But these guidelines didn’t have an impact on ranking yet, so people didn’t bother following them. That is partially because Page Rank was based on the number of inbound links, the more links you had, the higher your ranked. However, there wasn’t a way to measure the authenticity of those links yet, so it was still possible to use backlinking techniques to rank pages that weren’t even related to the search.
But in 2001, Brin and Page said that Google was a search engine and nothing else, and looked at “the web as a whole, and not just which words occur on each page.” And this set the tone for some major algorithm updates.
This new approach to the internet being about more than just words really began to take shape in November 2003, with the “Florida” update to Google’s algorithm. Enough sites lost their ranking to create a massive “outcry”, while many sites benefitted from the change as well. This was the first major instance of sites receiving penalties for things like keyword stuffing, and it signaled Google’s emphasis on the user first, looking mainly for quality content. In 2004, Google debuted a primitive version of their voice search, but it was still just an experiment at the time.
And, as always, we recommend you to consult professionals for all your Project and SEO Management needs, to avoid any problem and make your life a lot easier.
See you next time with the second half of the new millennium right here on Rangval!