According to the Pew Research Center, 53% of American adults use social networks as sources of information, while video streams is one of the main formats chosen for content consumption. Did you know that over 1 billion hours of YouTube videos are viewed on average every day? By 2021, according to the Cisco Annual Internet Report, 82% of Internet traffic will be generated through video. The survey also reveals that 80% of users prefer to watch audiovisual content instead of reading text online.
In the last decade, content production has changed dramatically as the popularity of videos rose. If we add to this that the general population has been forced to stay at home, due to the effects of the COVID-19 pandemic, causing an exponential increase to the demand for videos, the result is that videos are now he most potent form of communication with the audience.
So, if you’re looking to get people to engage with you with relevant and engaging content, video is the way to do it. Do not know how to do it? Here are five tips for creating quality video content for any digital media format quickly and easily, so you can go into 2021 by expanding your horizons in the media world.
- Know your target
The best way to create video content is to know who you are doing it for. Knowing your audience is very important. Through this knowledge you can direct your content on topics that are relevant for them (or for those who may not know you yet but may have the same tastes and interests as the ones that do). If you develop topics that make sense to your audience, you will involve your existing followers while attracting other people like them, thus increasing your traffic. Makes sense, right?
When you think about the videos you want to make, focus on providing insight. Educate your viewers by providing information that will improve their lives. If you are going to start from scratch, you need to research the topic that you want to talk about and your ability to delve into that content. The smaller the audience, the less complex the study can be, however, if the audience is large, more time needs to be spent on it.
- Do not be afraid to ask
If you do not know what kind of video content to produce, do not be afraid of asking for advice and professional assistance. Take your questions to social networks and provide motivation to your audience so that they tell you what it is that they want and need. A question box in Instagram stories, for example, is a simple place to get ideas. A live meeting can also be the ideal place to ask. In addition, you will learn more and have topics for future content.
Researching the market is equally important. This implies the observation of:
- a) your competitors
- b) people who sell different products to the same audience
- c) similar companies from other countries
Adapting your existing content to video format or editing a recorded conference, for example in small videos, are excellent alternatives to start with.
- Respect the format of the platforms
Each video platform has its peculiarities. Instagram stories should be only a few seconds long, while streams for YouTube can be from five minutes to a few hours long. Some platforms may accept only .mp4 content, some others may allow you to upload .wmfs or separate versions for desktops and mobiles. Stay focused on your content, and strategize on the depth and density of your streams. Try to mix short attracting advertising videos with longer informational and educational videos that will satisfy all needs.
- Show what you have
As strange as this advice may look, no matter what kind of videos you produce, do not hide them from the rest of the world. Depending on your goals and audience, you can choose to distribute your videos on different platforms. If it is video marketing you are after, you can post your videos on Facebook, Twitter, Instagram, or YouTube. either as regular posts or targeted ads. Also, good editing is more interesting to your audience than where the video is uploaded.
- Get involved with the community
Instead of obsessing over the number of views of your videos, focus on providing insight or helping your target audience. To achieve your goals through streams, think about the equation: quality of content + frequency of execution = results. What you are looking for is the balance between the first two parts of the equation that will allow you to build an engaged community of like-minded people.
It takes time and effort to create high-quality videos. However, if you have the right content plan and show a little creativity, you can capitalize on your potential to make inspiring clips and encourage people to watch them. If you run into any trouble you should always remember that if you need good ideas for content management and creation, Rangval will fulfil your expectations.